Season 16

1. Cruise Ship

January 6, 2022 · 1h

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

2. Toothbrush

January 13, 2022 · 1h

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

3. Non-Alcoholic Drinks

January 20, 2022 · 1h

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

4. Fishing

January 27, 2022 · 1h

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

5. Gaming

February 3, 2022 · 1h

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

6. Wales

February 10, 2022 · 1h

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

7. Pods

February 17, 2022 · 1h

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

8. Silverstone

February 24, 2022 · 1h

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

9. TV Selling

March 3, 2022 · 1h

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.

10. Baby Food

March 10, 2022 · 1h

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

11. The Final Four

March 15, 2022 · 1h

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

12. Interviews

March 17, 2022 · 1h

The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.

13. Why I Fired Them

March 21, 2022 · 1h

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

14. The Final

March 24, 2022 · 1h

The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.